At the same time goods consumed for hedonic purposes are majorly inclined towards affecting the rich than those consumed for utilitarian purposes. Purchasing the cell phone for pleasure makes it a hedonic product. For instance, purchasing a cell phone for emergency purposes qualifies it to be called a utilitarian product, and is contrary when the same cell phone is purchased for the pleasure of chatting with friends. Purposes that an item serves, either for usage or consumption are central in determining whether the item is primarily hedonic or utilitarian. When purchasing products, consumers usually evaluate functional and hedonic features i.e. Products differ in the degree of hedonic and utilitarian attributes, making most evaluations on consumption be based on the extent to which various alternatives satisfy utilitarian and hedonic goals. Hedonic and utilitarian consumption are considered discretionary hence their differences are based on degree and consumer’s perception. These include products such as Kitchen appliances, personal computers, and home security systems. On the other hand, utilitarian goods are considered instrumental making their purchase motivated by the product’s functional aspects. Hedonic goods provide consumers with multisensory dimensions such as fun, pleasure as well as excitement. Luxuries according to researchers are consumed primarily to satisfy hedonic pleasure contrary to necessities that are consumed for the purposes of providing utilitarian goals. ![]() Conversely, luxurious items focus on providing conditions of abundance, pleasure as well as comfort. The major distinction used on goods is based on necessity and luxury items, where necessary items are considered essential for a minimum standard of living. Such are categorized as luxuries and necessities, hedonic and utilitarian goods, affect-rich and affect-poor products. ![]() Goods are often chosen and consumed at times for purposes of pleasure hence making consumers achieve some instrumental purpose.
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